Where creativity meets intelligence

Designing the future where human insight and artificial intelligence create together.

  • Bridging ambition and capability.
  • Leading innovation as a behavior, not a function.
  • Building intelligent, creative systems.
  • Designing for adaptability and learning.
Abstract scribble illustration

I help organizations transform artificial intelligence from a technical experiment into an operational advantage.

By combining systems thinking, design strategy, and human insight, I build frameworks that make innovation repeatable — from lab to launch.

It's not about using AI for novelty, but designing the conditions where data, creativity, and decision-making move in rhythm.


The Shift Leaders Are Navigating

Artificial intelligence is rewriting how organizations think, work, and grow — not by replacing human ingenuity, but by reshaping what it means to lead, decide, and build. The challenge isn't simply adopting new technology; it's guiding transformation in systems designed for a different pace of change.

Many leaders are being asked to deliver exponential outcomes using infrastructures built for incremental progress.

Bridging that gap requires more than strategy documents or isolated pilots. It calls for a new kind of operating model — one that unites creativity and intelligence, intuition and data, exploration and execution. The organizations that master this balance don't just adapt to disruption; they design it with intention.


The Translation Gap

Most organizations know they need to embrace AI, but few know how to operationalize it. Too often, innovation efforts are treated as experiments rather than systems — isolated proofs of concept without a mechanism for scale.

The real gap isn't talent or technology; it's translation — between ambition and execution, vision and capability. AI initiatives stall not because leaders lack ideas, but because their organizations aren't designed to turn learning into leverage.

The missing piece is the connective structure: governance, feedback loops, and shared language that make innovation continuous instead of episodic.

Translation Between — 3D grid showing Vision, Ambition, and Execution axes

The Opportunity

The opportunity isn't just to adopt AI, but to design the systems that let it thrive. When creativity and intelligence work within structured feedback loops, innovation stops being episodic and becomes continuous.

Architecting frameworks that translate strategy into scalable innovation.

Embedding AI creatively into workflows to accelerate outcomes and decision-making.

Building adaptive systems where teams, data, and technology evolve together.


Proof in Practice

Across organizations, I've designed AI systems that reshape how creative, strategic, and operational teams work. Each project demonstrates how intelligence and design, when aligned, can accelerate innovation and translate ideas into measurable business value.

AI Lab at Crowe
10+
Prototypes in year one, MVP cycles cut from 18 months to 6
Creative Director AI
60%
Reduction in review time, improving design quality and throughput
Agentic Workflow
$273M
Pipeline of validated innovation opportunities within months
Intelligence → Alignment → Innovation → Measurable Business Value

The best measure of impact isn't the promise of innovation — it's what happens when ideas meet execution.

Each of the following case studies demonstrates how thoughtful design, clear systems, and applied AI can transform the way organizations create, decide, and deliver value.


About

My work sits at the intersection of creativity, intelligence, and systems design. I've spent my career helping organizations navigate transformation — not just by adopting new technology, but by learning to think differently.

From building AI labs and innovation frameworks to designing agentic workflows that turn insights into prototypes, I focus on making innovation operational, measurable, and human.

I believe the next generation of leadership will be defined by how well we integrate human insight with artificial intelligence — not as competitors, but as collaborators. My goal is to design the systems, teams, and narratives that make that future real.

Experience

2024 – Present
Innovation Experience Designer
Crowe — Grand Rapids, MI
2024 – Present
Principal
Create78 — Grand Rapids, MI
2020 – 2024
Chief Strategy Officer
LaFleurOne — Grand Rapids, MI
2018 – 2020
Associate Creative Director
Highland Group — Grand Rapids, MI
2013 – 2020
Principal
W & Company — New York, NY / Grand Rapids, MI
2009 – 2013
Partner / Design Director
Kern+Lead — New York, NY

Education & Certifications

2024
Artificial Creativity Certificate & AI Specialization
Parsons School of Design — New York, NY
2024
Strategic Artificial Intelligence Program & AI Advisor
Cornerstone University — Grand Rapids, MI
2023
Business Strategy Specialization
UVA Darden School of Business
2022
JTBD-ODI Fundamentals
Strategyn
2020
Design Strategy / UX-UI / Systems Design Thinking
University of Sydney · CalArts · Cornell University
2004
B.S. Marketing
Virginia Commonwealth University — Richmond, VA