Agency

An AI Rescue: Streamlining Creative Leadership

Challenge

A creative director bottleneck slowed project delivery and strained teams. Every design decision funneled through a single point of review, creating delays that cascaded across multiple projects and eroded team autonomy.

Solution

Designed a GPT-based assistant to co-create concepts, review designs, and assess final assets for persuasion. The tool augmented — rather than replaced — the creative director's judgment, enabling the team to self-serve on routine reviews while reserving human expertise for high-stakes decisions.

Results

Reduced director review time by 60%, improved design quality, and unlocked creative capacity across the team.