Back to work
Agency
Unlocking Next-Level AI Testing for Creative Confidence
Challenge
Clients second-guessed creative work, relying on subjective opinions instead of data. Without affordable, rapid testing methods, revision cycles dragged on and confidence in creative decisions remained low.
Solution
Created a synthetic research model using AI personas and JTBD mapping for rapid creative testing. The system simulated target audience responses to creative concepts, providing data-backed insights in hours instead of weeks — at a fraction of traditional research costs.
Results
Delivered affordable, data-backed insights that reduced revision cycles and increased client confidence.