Consulting

Go-to-Market Strategy for a Tax Data Platform

Challenge

Internal adoption of a new Tax Data Platform lagged due to communication fatigue and lack of narrative alignment. Traditional marketing approaches weren't resonating with internal stakeholders who were overwhelmed by competing priorities.

Solution

Developed a narrative-driven, AI-assisted GTM framework combining storytelling psychology with synthetic video production. The approach cut through noise by anchoring the platform's value in clear, emotionally resonant narratives delivered through AI-generated content at a fraction of traditional timelines.

Results

Delivered campaign assets in one week (vs. several), cut production costs by 90%, and achieved strong early user engagement.