Writing
Notes from inside the lab.
88% of organizations use AI. 7% have actually scaled it. I've spent two years working in the gap between those numbers — and these essays are what I found. What shipped, what quietly failed, and what it cost to find out.
- 15 A Demo Is a Claim, Not a Decision The job of a demo is to generate testable questions. The job of a pilot is to produce comparable evidence.
- 14 You’re AI-Assisted. Here’s What AI-Native Actually Takes. The difference isn’t the tools. It’s whether you’re directing or doing.
- 13 The Last Opaque Market Three numbers that have caused chaos; 400,000 + 11,000 + 3.1%
- 12 We Spend on Intelligence Either Way The first time the AI bill made sense to me, it was not because I found a cheaper model.
- 11 The Interface Is Dead (Long Live the Work Surface) A whiteboard diagram made me question whether interface design is still a job — and I think most people building enterprise apps haven’t registered what’s happening yet
- 10 The Hiring Freeze Is the AI Story. Not the Layoffs. Last week, IT pinged me about my Claude usage. I’d spent over $1,200 in 12 days, and one day in there I’d blown through $400+ in a single sitting. They wanted to know if it was a mistake.
- 09 The Work That Succeeds by Shrinking (Part 3 of 3) She noticed three months ago. The AI review queue she worked through every morning had dropped — 60% fewer cases needing her attention. Her manager hadn’t said anything.
- 08 The One Decision That Determines Everything (Part 2 of 3) Part 1 ended with four questions: Where does your work sit on the 2x2? Which stage are you in? How do you know you’re progressing?
- 07 The Co-Pilot Is Temporary. That’s the Point. (Part 1 of 3) I got into an Uber in Dallas and when I opened the door I was surprised to see there was a woman already inside.
- 06 The Tech Is Here. The Adoption Isn’t. Why the AI revolution looks very different from inside a company than it does from the outside
- 05 I Lost Access to My AI and My First Thought Was “I Guess I’m on Vacation” I logged into my work computer last week and was met with a message: I’d reached my Claude API limits. Service would resume in 12 days.
- 04 The AI Adoption Gap Isn’t About Access. It’s About Play. “I follow AI adoption pretty closely, and I have never seen such a yawning inside/outside gap.” - Kevin Roose
- 03 I Forgot: Context Loss Is More Human Than You Think Here’s a story. See if you can tell whether it’s about a machine or a person.
- 02 I Built a Digital Twin. The Breakthrough Was Making It Worse. The first version was flawless. That was the problem.
- 01 In the Age of Infinite Content, Taste Is the Only Moat I’ve been a designer for 22 years.
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